Is it Ethical to Leak Information From the Dressing Room Essay

Is it Ethical to Leak Information From the Dressing Room - Essay Example According to the management team, what Iker did was unethical and therefore it made him sit on the bench for almost half of the season as the result of which the performance of â€Å"Real Madrid† suffered. This paper discusses the question of, is it really ethical for the media to reveal such conflict about a team which could easily be misused by the competitors? The paper also discusses the details of the case, analyzing the ethical side of it and putting light on that how the parties associated with the case have actually been affected by it.The Media in this situation played a very critical role. Sara Carbonero and Iker Casillas were accused several times for leaking the information of team’s locker room to the channel but the media made the situation worse by broadcasting it and making it available for the competitors of the â€Å"Spain’s Football Team† and â€Å"Real Madrid†. The media on several occasions exposed some controversial information such as the weakened relationships of players or the views of management on the poor performance of any specific team player. Every time the Channel Sara worked for broadcasted any such news it created an atmosphere of distrust in the team’s dressing room, affecting the relationships of the players to some extent. There have been many times when there has been a clash between the players because of the media issue. There have also been occasions when Iker thought about leaving the club that has been the most important part of his live.

Written campaign pitch Essay Example | Topics and Well Written Essays - 1750 words

Written campaign pitch - Essay Example This campaign pitch is designed to work under a strategy known as market-differentiation and through the use of the resources that are available in the Attic stores. The growth of this business as well as the consumer awareness/loyalty will be attained through the use of the resources provided by the three principal partners of Attic stores. The marketing mix to be used by the Attic stores will be centered on the emphasis of the high quality of their products and the fast customer service accorded to the clients by the staff of Attic stores. It is definitely probable that various risks will be involved in this type of a marketing mix. As a solution to this, Attic stores will consider structuring this campaign pitch into four segments. The first segment of this campaign pitch will focus on the instantaneous and responsive business environment accorded to Attic stores. In utilizing the immediate and responsive business environment, the Attic stores shall make use of a campaign slogan to be referred to as ‘fashion mania’. ‘Fashion mania’ can be given wide-meaning showing obsessions that people have for up-to-the-minute clothing and more specifically leisure/sportswear. We shall therefore change our business name to Attic Stores Fashion Mania. As part of our change, we shall encompass various modes for the distribution of our products. That means that we will not rely only on the traditional methodologies that are used by other retail outlets in the distribution of their products. As such, we will employ the use of other methodologies for example mail orders so as to address the clothing needs of our clients who are very busy and do not have free time at their disposal to come personally to the stores (Adcock, 1998). We will also use the internet and the social media like Facebook and blogs sell our products. The use of the social media is particularly important because at this digital era, most of the people